I take ownership of marketing that is not working yet.
Clients bring me in when a marketing setup has become complicated: tracking that does not match reality, spend spread across platforms with no clear owner, or growth that has stalled for reasons nobody has diagnosed yet. I take the account, find out what is actually happening, and run it forward without needing to be managed.
Diagnose. Strategise. Execute.
Three phases, applied to every engagement regardless of platform or industry.
Find the real problem before touching anything
Before I change a campaign, I check what the tracking is actually measuring, where the data breaks down, and whether the reported numbers match what the business is seeing. Most underperformance traces back to a measurement or structural issue, not a creative or targeting one.
Build a plan tied to revenue, not activity
Strategy is built around what the business needs to be true in three, six, and twelve months, not around running more ads. Every recommendation is commercially justified: what it costs, what it should return, and how we will know if it worked.
Run it across platforms without supervision
I build and manage campaigns directly across paid media, SEO, landing pages, and email, and report on results in plain language. Clients get clear updates on what changed, why, and what it means for the business, not a dashboard they have to interpret alone.
What clients rely on me for
What I work in directly
Hands-on across the full stack, from paid acquisition through to the reporting that shows whether it worked.
What the ownership actually produced
Six case studies across paid search, paid social, email, and SEO. Numbers are as reported in each platform, not projected.
Content that earns reach, not just posts it.
Quarter-over-quarter management across Facebook and Instagram: scripting, scheduling, and optimising for meaningful engagement and link clicks rather than vanity metrics.
Multi-channel ownership, across markets
Work spans Australia, the UK, and the US, not one home market with occasional overseas clients. One example of what full ownership looks like in practice: an Australian client where I manage Google Ads, Meta Ads, and email marketing concurrently, as a single point of accountability across the acquisition and retention funnel.
Want to see the actual work?
Book a 30-minute clarity call and I will walk you through the accounts, the numbers, and how the same structure would apply to your business. Bring your current numbers and I will give you an honest read on where things stand.
Prefer to start with the details?
Tell me about your business and what is not working. I review it before the call, so the conversation starts with your specific situation, not a generic pitch.