Selected work
Mae Teves.
Performance marketer for brands that need structure before scale.
I work with ecommerce and lead generation brands across Google Ads, Meta Ads, Klaviyo, and SEO in AU, UK, and US markets. Most accounts do not underperform because people are not working hard enough. They underperform because the structure underneath the work is off.
Want the full breakdown? View the complete portfolio presentation.
Most of the time, the issue is not a lack of activity. It is a lack of structure.
The accounts I take over often look active from the outside. Spend is happening. Campaigns are live. Reports exist. But performance stays inconsistent because the foundation underneath the work is unclear, disconnected, or unreliable.
If conversion data is incomplete or inaccurate, every optimisation decision gets weaker from there. Fixing measurement is always the first step before anything else changes.
When top, mid, and retargeting stages are blended together, performance becomes harder to control and harder to scale. Clear funnel separation is what allows the algorithm to do its job.
Paid, email, and organic can all be active and still underperform if they are not working as one connected system. The gap between channels is where most post-click revenue gets lost.
A closer look at the work.
Not every account needs more tactics. Some need cleaner tracking. Some need stronger structure. Some need the channels to finally work together.
From fragmented performance to a connected full-funnel system.
This account needed more than campaign management. It needed reliable measurement, clearer funnel structure, and a stronger link between acquisition and lifecycle revenue.
- Conversion tracking was unreliable, making performance data harder to trust
- Campaign structure lacked clear separation across awareness, consideration, and retargeting
- Google and Meta were active but not clearly aligned under one strategy
- Email lifecycle was missing, leaving revenue after the click underdeveloped
- Rebuilt conversion tracking and validated the measurement foundation
- Restructured Google Ads and Meta into a clearer funnel with defined roles by stage
- Built 5 Klaviyo flows to support lifecycle performance after acquisition
- Connected the paid and lifecycle system so channels could support each other more effectively
The strongest result here is not one number on its own. It is that the account became more coherent across acquisition, retargeting, and lifecycle.
Google Ads account rebuild, UK ecommerce
A cleaner structure and more reliable tracking turned inefficient spend into measurable purchasing activity.
- Account inherited with messy structure and weak measurement foundations
- Spend was happening but campaign hierarchy and reporting clarity were not where they needed to be
- Rebuilt account architecture and campaign structure from the ground up
- Fixed and validated conversion tracking before pushing optimisation further
- Aligned budget logic and bidding more closely to purchase goals
Better performance here started with better clarity. Once the structure and tracking were corrected, optimisation had a stronger base to work from.
Lead generation launch, US market
A new account built with cost control and measurement in place from day one.
- No historical data, no baseline, and no existing audience signals
- New launches often become expensive early when structure is weak or rushed
- Built account and campaign architecture from zero with lead logic in place
- Set up conversion tracking before launch so measurement was ready immediately
- Structured budgets and bidding to reduce waste during the learning phase
The result here was not just a lower CPL. It was a cleaner launch with fewer avoidable mistakes built into the first month.
The full portfolio deck is available to view.
The presentation includes more context on each engagement, the thinking behind the decisions, and a broader view of how the work fits together across channels and markets.
Opens in Google Slides
Support that starts with clarity, then gets practical.
Some clients need channel ownership. Some need stronger direction across the whole growth system. Both work, as long as the starting point is clear.
For businesses that need someone to properly own one part of the system and improve the quality of execution.
- Google Ads management
- Meta Ads management
- Klaviyo lifecycle and email flows
- Tracking cleanup and measurement validation
For businesses that need a more senior view across channels, not just more tasks getting done inside them.
- Cross-channel growth support
- Fractional marketing lead support
- Strategy, structure, and budget direction
- AU, UK, and US markets
No hard pitch. Just a straightforward conversation.
If you want a second set of eyes on your account, I am happy to take a look and tell you honestly where the issue likely starts, whether that is tracking, structure, messaging, or channel alignment.
Free. 30 minutes. No commitment.